The Economic Times

Forget roses! Swiggy Instamarts Valentines Day data shows India is gifting wild bouquets: heres whats trending

Valentine's Day gifting in 2026 is shifting towards practical and personal choices, with shoppers opting for snack bouquets, grooming kits, and comfort items over traditional roses. Instamart data reveals a rise in evening and late-night orders, reflecting a more relatable and fun approach to celebrating love, especially among Gen Z and millennials.