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The Economic Times

Top News / The Economic Times

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FIFA World Cup 2026: Why companies spend big on the tournament

The expanded 2026 FIFA World Cup, featuring 48 teams and 104 matches across the United States, Canada and Mexico, is expected to deliver a significant economic boost. The tournament serves a combined host market of over 500 million people and is projected to attract more than 5 billion cumulative TV viewers, creating greater advertising and brand engagement opportunities.

20 Jul 2026 1:08 am