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Dior beats Chanel to dress Taylor Swift for wedding of the decade

Christian Dior has secured a major coup as Taylor Swift and Travis Kelce chose Haute Couture designs by Jonathan Anderson for their New York wedding. This high-profile endorsement, particularly Swift's bridal commission, offers Dior significant exposure in its rivalry with Chanel. Anderson's designs, crafted in Paris, are expected to boost demand for the luxury brand amidst a sluggish market, leveraging Swift's massive global fanbase.

6 Jul 2026 4:11 pm