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The Economic Times

Top News / The Economic Times

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China's Anta Sports muscles in with $1.8 billion move for 29.1% Puma stake

Puma stake sale: Puma has been under pressure as demand weakened, and recent sneaker launches, including the Speedcat, failed to generate the momentum executives had hoped for. Hoeld, who took over last year, has outlined a turnaround focused on brand heat, performance products, and cost discipline.

27 Jan 2026 6:18 am