The Economic Times

Apple resets factory settings for iPhone 17: Price-conscious buyers pause purchases as Pro models gain ground

Apple is cutting production of the standard iPhone 17 for the Indian market following a more than 20% price increase, as demand weakens despite strong overseas sales. The company plans to redirect capacity towards exports, while demand for iPhone 17 Pro and iPhone 18 Pro models remains firm. Rising component costs, a weaker rupee and higher prices have prompted some Indian consumers to defer purchases or consider older and refurbished iPhones.