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The Economic Times

Top News / The Economic Times

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After cloud spending, IT companies see 'token maxxing' as AI's next cost challenge

IT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This trend, akin to past cloud spending issues, sees token consumption treated as value. Experts emphasise tracking AI's impact on workflows and outcomes, not just its input.

22 Jun 2026 6:06 pm