The Times of India

'Will poison your rice if you dont vote for Vijay': How TVK reeled in a tsunami of votes in Tamil Nadu

Actor Vijay's political campaign mirrored a film release, utilizing digital marketing strategies like trailers and guest appearances to engage voters. His network of fan clubs acted as virtual warriors, leveraging holograms, AI, and hyper-local messaging to attract first-time voters and their families, proving highly effective.