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Sports News

The Times of India

Sports / The Times of India

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Will Zees re-entry into sports broadcasting see them buy FIFA World Cup rights?

Zee Entertainment is making a significant comeback into sports broadcasting, planning to launch seven new channels under the 'Unite8 Sports' brand. This strategic move coincides with the ongoing negotiations for the 2026 FIFA World Cup broadcast rights in India, a major event where pricing disagreements have stalled a deal.

23 May 2026 12:12 pm