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Sports News

The Times of India News

Sports / The Times of India

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Why the current ICC broadcast rights are unsustainable

JioStar is not exiting its cricket media rights deal with the ICC. The broadcaster faces financial losses due to high prices. Cricket federations lack alternatives, forcing negotiations. This situation impacts future broadcast rights for major tournaments like the T20 and 50-over World Cups. IPL franchises are also concerned about declining brand value linked to broadcast revenue.

10 Dec 2025 9:03 am