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Sports News

The Times of India

Sports / The Times of India

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IBL isnt chasing cricket, it's eyeing 'sports entertainment' for Gen Next

The India Basketball League (IBL) is launching with a unique approach, focusing on building passionate, engaged communities rather than competing directly with cricket. Drawing lessons from Australia, where Commissioner Jeremy Loeliger has origins, the league emphasises entertainment, inclusivity, and local-player development

12 May 2026 3:12 pm