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Sports News

The Times of India

Sports / The Times of India

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Explained: Why ISL clubs want FanCode over Genius Sports as commercial partner

Genius Sports and FanCode have submitted bids for Indian Super League (ISL) and Federation Cup commercial rights, with Genius Sports offering a significantly higher amount. While the All India Football Federation (AIFF) favours Genius Sports' larger upfront offer, ISL clubs prefer FanCode's more sustainable financial structure, leading to a divergence in opinions on the long-term deal.

28 Mar 2026 5:38 pm