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The Times of India

Sports / The Times of India

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Delhi HC protects Allu Arjun's personality rights

The Delhi High Court has granted Telugu star Allu Arjun interim protection for his personality rights. An ex parte order prevents unauthorized commercial use of his identity, including AI-generated deepfakes and merchandise. The court recognized his name, image, voice, and distinctive traits as uniquely his and protectable, acknowledging his significant popularity and iconic style.

21 Apr 2026 1:40 pm