The Times of India

BSE: 'Bollywood took India to world, but Sachin took Indian sport to world' - Apollo Tyres MD

Apollo Tyres MD Neeraj Kanwar reflects on the companys landmark Indian cricket jersey sponsorship, dismissing superstition around the deal and underlining Apollos long-term vision. From Manchester United to Sachin Tendulkar and the men and women in blue, Kanwar explains why Indian cricket has become Indias biggest global brand and soft power.