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Sports News

The Times of India

Sports / The Times of India

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104 matches, 0 broadcasters: Why no one in India wants the 2026 FIFA World Cup

With less than two months to go for the FIFA World Cup, India, China, and several Asian countries still lack an official broadcaster. High rights costs, inconvenient match timings, and cricket's dominance have deterred buyers in India. This poses challenges for FIFAs outreach in the region, though a last-minute deal remains possible.

29 Apr 2026 3:20 pm