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WPL 2026: Hotstar reels in 15 sponsors amid rising buzz

JioStar has attracted 15 brands for the TATA Women's Premier League 2026. This shows the increasing commercial strength of women's cricket in India. Sponsors include State Bank of India, OpenAI, and OnePlus. The league begins January 9. Brands seek long-term connections with the growing sport. Mumbai Indians face Royal Challengers Bengaluru in the opening match.

7 Jan 2026 11:13 am