The Economic Times

One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reach

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television remains a major platform for viewers. The tournament is broadcast in multiple languages. New advertisers have joined this season. Expert analysis is also a key feature.