The Economic Times

Omnicom launches Acxiom Fan Graph to help brands better understand sports audiences

Omnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify fragmented data across media, commerce, and consumer engagement, offering brands a clearer picture of sports fandom's impact on business. By connecting diverse data points, Fan Graph promises to enhance audience understanding, activation, and measurement for sports investments, addressing a key challenge for marketers in a rapidly growing global market.