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The Economic Times

Sports / The Economic Times

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Indias sports boom is just getting started

India is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to broadening this success beyond cricket. Developing new leagues, revenue models, and fan engagement strategies will be key. This diversification will create a more resilient and deeper sports ecosystem for India's future growth.

30 Apr 2026 12:16 pm