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The Economic Times

Sports / The Economic Times

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FIFA 2026 - How a warm World Cup welcome is endearing the US to fans

Initial skepticism about the U.S. co-hosting the World Cup is giving way to positive experiences for international fans. Discoveries of American hospitality, unique retail culture, and friendly locals are emerging, even in less-visited cities. While some concerns like heat and high costs persist, these personal encounters are reshaping perceptions of the United States, potentially boosting its global image.

20 Jun 2026 2:00 pm