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The Economic Times

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Big money, bigger impact: IPL ads drive real sales for FMCG brands

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales value. Campaigns across TV and digital platforms performed better. Higher spending also correlated with greater sales increases. This data confirms the IPL's power to drive real business outcomes for advertisers.

12 Jan 2026 12:45 pm