India TV

Exclusive: From Rohit Sharma to Ajay Devgn, Sony Pictures Networks India on the rise of celebrity-led TV shows

Television has increasingly become a space where personalities from different fields are stepping beyond their established identities. From cricketers such as Rohit Sharma to Bollywood actors including Ajay Devgn, familiar faces are taking on hosting roles in formats that allow audiences to see them in a different light.