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The Economic Times

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Disney taps Adobe to build custom AI for its theme parks, studios and ESPN

Disney has partnered up with Adobe on a multi-year deal in order to develop custom AI models trained on its characters, visual styles and fictional worlds. The technology will be explored across Disneys theme parks, cruise line, film studios and ESPN, with applications ranging from concept art to sports content production.

10 Nov 2026 6:36 pm