Centre to tweak IT rules to distinguish between AI and authentic content

New Delhi: In a bid to curb user harm from AI-generated deepfakes and synthetically produced content, the IT Ministry has proposed draft amendments to IT rules that mandate labelling and prominent markers to ensure users can distinguish synthetic and authentic content and mooted greater accountability for major social media platforms. With the increasing availability of Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .