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The Siasat Daily

Science/Tech / The Siasat Daily

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24/7 digital superfans rewriting sports marketing rules: Google

New Delhi: The era of three-hour sports fandom in India is pass. After the stadium lights go out, digital innings for the Indian sports fan kicks in. From binge-watching locker-room banter on YouTube to tracking deep-dive player stats, a new breed of round-the-clock superfans is forcing brands to rewrite their sports marketing playbooks, according to Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .

28 May 2026 11:19 am