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Apple Shares Fall After News of iPhone 18 Pro Order Cuts

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand. Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, Apple Shares Fall After News of iPhone 18 Pro Order Cuts first appeared on MacRumors.com Discuss this article in our forums

9 Oct 2026 9:05 pm