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Politics News

The Economic Times

Politics / The Economic Times

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Consultants are reshaping Indian political parties - but at what cost?

Political consultants are now central to Indian election campaigns. They shape strategies, choose candidates, and manage outreach. This growing influence sparks resentment among traditional party members. Recent defeats of parties using these consultants have intensified criticism. Leaders accuse consultants of 'hijacking' parties and undermining grassroots connections. This shift raises questions about the future of political party structures.

12 May 2026 7:57 pm