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The Economic Times

Personal Finance / The Economic Times

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The phygital turn: How tech-enabled advisors are reshaping health insurance access

Indias health insurance journeys are increasingly phygital: customers research and apply online, but still rely on human advisors at critical decision and claim moments. We trace how tech-enabled advisors, especially outside metros, use digital tools and local support to bridge the access gap in an age where their digital skills now matter as much as their product knowledge.

23 Mar 2026 12:24 pm