The Economic Times

Independence day 2026: Beyond Roti, Kapda & Makaan, Indian wallet at 79 is buying experiences, premium goods and wealth

Today's Indian consumers are transforming their financial habits, with a declining focus on food expenditure within their budgets. The trend of premiumization is apparent in sectors like automobiles and consumer goods. A noteworthy increase in spending on travel and experiences is also observed. Meanwhile, financial aspirations have transitioned from just securing stability to actively generating wealth through investments, driven by a vibrant middle class across various cities.