The Times of India News

Noidas costliest plate: Fancy number UP16FH0001 fetches Rs 27.5 lakh; Pharma firm books it for Mercedes

A pharmaceutical firm, Aviorion Pvt Ltd, has set a new record by acquiring the fancy registration number UP16FH0001 for Rs 27.5 lakh in Noida. This unprecedented bid for a Mercedes car's registration number marks the highest sum ever fetched by the Noida transport department through online auctions.