The Times of India

Gold, Muhurat trading & big business: The economics of Diwali and how they've changed

Diwali presents a vital chance for Indian families to reassess their financial strategies and explore new investment avenues. While traditional customs like gold purchases prevail, there is also a surge in modern investment tools such as mutual funds and stocks. Additionally, this festival signals a fresh business year for myriad traders, emphasizing consumer spending trends and financial priorities.