The Economic Times

Word of the day: Aura - meaning explained, origin, usage, synonyms, antonyms and how Gen Z made it go viral

Word of the day: The word 'aura' has a rich history, once meaning air or breath. Today, it describes a person's unique vibe or presence. Gen Z on social media uses 'aura' to denote charisma and coolness. This evolution shows how language adapts to new cultural expressions and digital communication. The term captures an intangible quality that makes individuals stand out.