The Economic Times

What are Indians watching on OTT? Netflix, Prime Video, JioHotstar, Zee 5, SonyLIV reveal the shows, languages and formats winning viewers

Indias OTT audience grew in 2026, with viewers exploring content across languages, genres and formats. In an exclusive conversation with ET Digital, Netflix, Prime Video, JioHotstar, SonyLIV and Zee 5 discuss changing viewing habits, the rise of micro-dramas and reality shows, and why strong stories can succeed regardless of budget or language. Read on to know what are Indians watching on OTT.