The Economic Times

'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection span

Entrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a shorter attention span. He argues that younger audiences will invest time in valuable content but swiftly dismiss anything that doesn't immediately engage them. This heightened intolerance for time-wasting content, Warikoo suggests, stems from years of exposure to low-quality material, forcing creators to prioritize immediate value.