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The Economic Times

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The real reason why Coca-Cola wants to become more Coca-Cola

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing power, accelerate Coca-Cola Zero Sugar, improve AI-driven marketing, ensure global brand consistency and support long-term growth as competition intensifies and consumer attention becomes increasingly fragmented.

21 Jul 2026 2:38 pm