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The Economic Times

National / The Economic Times

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Soccer scores big as 63 million Americans watch FIFA World Cup final

Spain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and underscored soccer's increasing popularity. Knockout-stage matches also outperformed major American sports championship games. Broadcasters benefited from new hydration breaks, creating additional advertising opportunities. These record numbers mark a significant milestone for the sport in America.

22 Jul 2026 7:43 am