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Snap stock price: Here's why Snap Inc. shares are up today

Snap stock price moved higher after the company announced layoffs affecting about 16% of staff and more than 300 open roles. Snap Inc said artificial intelligence will reduce repetitive work and support smaller teams. The company expects cost savings of more than $500 million by the second half of 2026. Investors reacted to the plan as the company aims to improve profitability and compete with larger tech firms.

15 Apr 2026 7:01 pm