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The Economic Times

National / The Economic Times

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Saudis now want sports to make money, clouding LIV Golfs future

Saudi Arabia is reportedly scaling back its ambitious sports investments, including LIV Golf, shifting focus from cultural influence to financial returns. The Public Investment Fund, having spent over $5 billion on LIV, now seeks profitability, impacting other sports ventures like women's tennis and ATP events. This strategic pivot follows a successful bid for the 2034 World Cup.

18 Apr 2026 12:20 am