The Economic Times

SARAS Mela moves beyond Delhi-NCR, brings 1,500 rural women entrepreneurs to Vijayawada

The National SARAS Mela in Vijayawada showcases around 1,500 women entrepreneurs from various states and union territories. Organized under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the event focuses on market access. Workshops on branding, packaging, and digital marketing enhance business skills for participants. The government aims to help women achieve sustainable incomes of at least Rs 1 lakh annually.