The Economic Times

Ladakh has gold and India wants the world to know: This GI-tagged superfruit has 10 times more vitamin C than lemon; Piyush Goyal calls it a 'golden treasure'

Union Commerce and Industry Minister Piyush Goyal has highlighted Ladakhs GI-tagged seabuckthorn, describing the fruit as a nutritional treasure that could boost local livelihoods and promote Indias natural heritage globally. Often called Ladakh Gold because of its golden-orange colour, seabuckthorn is known for its rich nutritional profile and ability to survive in extreme climatic conditions.