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The Economic Times

National / The Economic Times

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Japans premium fruit industry where melons become luxury commodities

Japanese fruits have carved out a niche in the world market, fetching high prices due to their extraordinary taste, texture, and stunning presentation. Cultivators emphasize quality over quantity, showcasing their produce as if they were valuable artifacts. Offering these fruits as gifts conveys deep respect and affection.

31 May 2026 8:54 am