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The Economic Times

National / The Economic Times

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Gen Z turns social media, Instagram into a new political public squares

Instagram has emerged as a pivotal medium for political discourse and youth involvement, with Prime Minister Narendra Modi encouraging ministers to leverage the platform for showcasing government initiatives. His video highlighting paper leak reforms attracted substantial global attention and followers. The Cockroach Janata Party successfully harnessed Instagram to amplify student protests. Gen Z favors Instagram's short-video format as an effective way to disseminate protest narratives.

27 Jul 2026 12:08 am