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The Economic Times

National / The Economic Times

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Diwali clean-up opens up a growing market for home organisers

As Diwali approaches, urban Indian households are hiring professional organizers to help them declutter and organize. Companies like Joy Factory and Messmerize report significant growth in festive bookings compared to last year. The demand for such services not only peaks during festivals but is also becoming a year-round requirement. Organizers focus on sorting belongings and creating organized spaces rather than deep cleaning homes.

25 Oct 2026 5:30 am