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The Economic Times

National / The Economic Times

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Cricket powers India sports economy past $2 billion mark in 2025

India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89% of total revenues. Media spending was the largest contributor, with digital advertising showing significant growth. Sponsorships and endorsements also saw increases, indicating a maturing sports ecosystem.

23 Mar 2026 2:55 pm