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Cars24 drops all-caps look in brand revamp ahead of IPO push

Online used-car marketplace Cars24 has unveiled a new brand identity, shifting from a fast-paced transaction platform to a relationship-driven auto services company. The rebranding, featuring a lowercase name and an open circular logo, signifies a move towards a calmer, more human, and trust-led approach as the company prepares for future growth and an IPO.

9 Feb 2026 4:56 pm