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The Economic Times

National / The Economic Times

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Brands focus on leaner product lines amid surging input costs

Companies are reducing product choices to manage rising costs. This strategy focuses on popular, profitable items. Smartphone and TV makers are cutting model numbers. FMCG firms are also streamlining packaging. This aims to improve efficiency and maintain competitiveness amid global supply challenges and increased component prices. The trend is expected to continue.

13 Apr 2026 12:21 am