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The Economic Times

National / The Economic Times

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BJP leaders step up Instagram activity after PM's call for digital outreach

The BJP is intensifying its digital outreach on Instagram to connect with young people. Prime Minister Narendra Modi leads this coordinated push following the NEET-UG paper leak controversy. Several Union ministers and party leaders have joined this heightened activity on the platform. The party's focus follows student protests which highlighted social media's growing influence. This strategy aims to address concerns and strengthen the examination system.

28 Jul 2026 1:36 pm