The Economic Times

AIADMK chief Edappadi K Palaniswami seeks greater, more effective role for party's IT wing

AIADMK chief Edappadi K Palaniswami urged the party's IT wing to adopt advanced technology. He stressed the need for members to adapt to digital developments and enhance their online presence. This directive follows a perceived generation gap in social media handling compared to rivals. The party aims to leverage Artificial Intelligence for future electoral campaigns effectively. Modern elections are increasingly driven by digital perception and outreach strategies.