Macworld

Best Black Friday Apple Watch deals: Black Friday savings on Series 12, 11, SE, and Ultra

Macworld Best Black Friday Apple Watch deals so far: U.S. Apple Watch Ultra 4 : $699.99 ($99 off, MSRP $799) already the best price weve seen Best Black Friday Apple Watch deals so far: U.K. Apple Watch Ultra 4 : 729 (20 off, RRP 749) the best price weve seen so far Apple Watch Ultra 3 : 519 (230 less than Apple Watch Ultra 4) the best price weve seen PRICES CHECKED 10 NOVEMBER, 2026 Deals change quickly, so we will update this page throughout November Black Friday is a great time to buy an Apple Watch, with retailers discounting everything from the affordable SE to the premium Ultra. Last years U.S. offers included $50 off the SE 3, up to $70 off the then-new Series 11, and $100 off the Ultra 3. Older models brought bigger savings, including $150 off the Series 10 and $200 off the Ultra 2. In the U.K., clearance offers were particularly attractive: the Series 10 was up to 130 off at Currys, while Argos cut 200 from the Ultra 2s original price. October Prime Day brought discounts on this years models, too. In the U.S., the 42mm Series 12 fell to $349, the 40mm SE 3 to $199, and the Ultra 4 to $774 savings of $50, $50, and $25 respectively. U.K. highlights included the SE 3 at 199 and the previous-generation Series 11 at 259. This Black Friday, wed watch the Series 12 for discounts on our best Apple Watch for most people , the SE 3 for an affordable entry point, and the Ultra 4 for longer battery life and outdoor features. Remaining Series 11 and Ultra 3 stock could offer particularly good value if priced sufficiently below their replacements. Below, we explain which offers are worth taking and when to wait; for savings across Apples other products, see our best Apple Black Friday deals . Which Apple Watch should you buy this Black Friday? Apple Watch Series 12 Our best overall choice Apple The Series 12 is the Apple Watch we recommend for most people. It combines Apples new Health Sensing System, more frequent heart-rate measurements, a Readiness score, and a tougher display with up to 24 hours of battery life. A worthwhile Black Friday discount could make it an attractive purchase, but compare it with remaining Series 11 stock. The older model has the same quoted battery life, so a substantial saving may outweigh the newer health features. U.S. Black Friday price : During October Prime Day, the 42mm GPS Series 12 fell to $349 , while the 46mm version reached $399 $50 off each. Last Black Friday, its predecessor, the Series 11, received discounts of up to $70 . So far this Black Friday month weve seen prices drop by $9 , but we expect they will drop further. U.K. Black Friday price : We didnt see Series 12 discounts during October Prime Day and so far this November there have been no price drops, but we are hopeful. Apple Watch Ultra 4 Best for battery life and outdoor adventures Apple The Ultra 4 is our choice for endurance athletes, outdoor enthusiasts, and buyers who prioritize battery life. It offers up to 50 hours of normal use, satellite communication, precision dual-frequency GPS, diving features, and Apples new Health Sensing System. Its more watch than most people need, but the current $699.99 offer is substantially below October Prime Days $774 price, making it worth considering if you want the latest Ultra. Compare it with the Ultra 3, though, which retains many of its outdoor features but has a shorter 42-hour battery-life rating. U.S. Black Friday price : October Prime Day brought the Ultra 4 down to $774, a $25 saving. This November weve already seen the Apple Watch Ultra 4 for $699.99 on Amazon : thats $99 off. U.K. Black Friday price: The Ultra 4 remained at its full 749 price during October Prime Day, but weve already seen it drop by 20 to 729 at Amazon . Apple Watch SE 3 Our best budget choice Apple / Amazon The SE 3 is the best-value option for buyers who want the core Apple Watch experience. It includes an always-on display, temperature sensing, fast charging, and the S10 chip, but lacks ECG, blood oxygen monitoring, and the newer Health Sensing System. It remains part of Apples current lineup despite launching in 2025. A strong Black Friday offer could make it an excellent affordable purchase, although its previous discounts mean theres little reason to settle for a token reduction. U.S. Black Friday price: Both last Black Friday and October Prime Day brought the 40mm GPS model to $199 and the 44mm version to $229 $50 below their regular prices. So far, the U.S. price drop is just $9 at Amazon , so wed hold out for bigger savings. U.K. Black Friday price: Black Friday 2025 and October Prime Day brought the 40mm GPS model to 199 and the 44mm version to 229 , saving 20. So far we havent seen any price drops for Black Friday 2026. Apple Watch Ultra 3 Best clearance option for outdoor enthusiasts Apple The Ultra 3 is worth considering if you want a rugged Apple Watch without paying for the latest model. It offers satellite communication, dual-frequency GPS, diving features, and up to 42 hours of battery life. You give up the Ultra 4s longer battery life and newer Health Sensing System. Compare their actual selling prices: the Ultra 3 needs to be sufficiently cheaper to justify choosing the older generation. U.S. Black Friday price: Last Black Friday, the Ultra 3 fell to $699, a $100 saving. Our October Prime Day coverage found only used models, so it didnt identify a comparable new-stock offer. So far this November weve seen the Apple Watch Ultra 3 for $649 , but thats only $51 cheaper than the Ultra 4, so wed favor the newer model. U.K. Black Friday price: Last Black Friday, the Ultra 3 was 719, or 30 off. October Prime Day listed it at 569. The price is even lower this November you can get it for 519 at Amazon , 230 less than the usual Apple Watch Ultra 4 price. Apple Watch Series 11 Best clearance option for everyday use Apple Watch Series 11 The Series 11 could be a better-value everyday watch than the Series 12 if the price gap is large enough. It has the same quoted 24-hour battery life, although it misses the newer Health Sensing System and Audio Intelligence features. For buyers who dont need those additions, a substantial clearance discount could be more useful than a small saving on the latest model. U.S. Black Friday price: Last Black Friday, the 42mm GPS Series 11 reached $339 , while the 46mm version was $359 savings of $60 and $70, respectively. Our October Prime Day coverage found only used models in the U.S. and so far thats all we are seeing this November. U.K. Black Friday price: October Prime Day brought the 42mm Series 11 to 259 and the 46mm version to 299. Last Black Fridays bigger clearance offers were on the preceding Series 10, which was available for 279 in 42mm and 299 in 46mm. In November 2026 you can get a Series 11 for 299 , 120 less than the equivalent Series 12. Should you buy an Apple Watch now or wait for a better deal? With Black Friday approaching, wed avoid paying full price unless you need an Apple Watch immediately. But sales stretch across much of November, so you dont necessarily need to wait for Black Friday itself. If an early offer matches or comes close to a previous low for the same model and configuration, it can be worth taking particularly if you want a specific size, color, or band combination. October Prime Day prices provide useful benchmarks. In the U.S., the Series 12 fell to $349 for the 42mm GPS model and $399 for the 46mm version, while the Ultra 4 reached $774. The SE 3 was $199 in 40mm and $229 in 44mm. Those SE prices also appeared last Black Friday, so wed look for offers matching or beating them. In the U.K., October highlights included the 40mm SE 3 at 199 and the older 42mm Series 11 at 259. The Series 12 and Ultra 4 only arrived in September, so finding a better price is the main reason to wait. If you dont need a watch immediately, those previous offers give you a useful starting point for deciding whether to buy now or hold out. Compare retailers, too. Last Black Friday, Walmart offered $150 off the Series 10, while U.K. shoppers could find up to 130 off at Currys and 200 off the Ultra 2s original price at Argos. Our guide to the best time to buy an Apple Watch has more advice on choosing when to purchase. Should you buy an older Apple Watch? David Price / Foundry Dont assume an older Apple Watch is a bad buy. The Series 11 and Ultra 3 are only one generation old and can make excellent purchases if theyre substantially cheaper than the Series 12 or Ultra 4. Both retain many of their replacements core features, although you miss the newer Health Sensing System and, with the Ultra 3, the Ultra 4s longer battery life. Compare actual selling prices, matching case size, material, connectivity, and band where possible. A $50 difference between a Series 11 and Series 12 may not be enough to justify giving up the newer models health features, whereas a substantially larger saving could change the calculation. A discounted Series 11 could also be worth considering alongside the SE 3 if a small premium gets you features youll use. Be much more cautious with the Series 8, SE 2, and original Ultra: those models cannot run watchOS 27. The Series 9 is the oldest standard Apple Watch compatible with the latest software, while the Ultra 2 is the oldest supported Ultra and the SE 3 is the only supported SE. Missing the latest software doesnt make an older watch unusable, but it makes it harder to recommend as a purchase today. The Series 9, Series 10, and Ultra 2 can still be worth considering at sufficiently low prices. However, compatibility with todays software doesnt guarantee how many future upgrades theyll receive. Weigh the savings against the watchs age and features, rather than assuming every supported generation offers equally good value. Apple Watch deals to avoid David Price / Foundry Dont let a bigger advertised discount tempt you into paying more for a cellular Apple Watch you wont use. If your iPhone is usually nearby, a GPS model can already handle calls, messages, and notifications through your phone. It can also track runs, use Apple Pay, and play downloaded music without your iPhone. As our experience testing a cellular Apple Watch showed , the extra connectivity may add little to everyday use. Cellular is worth considering if you regularly leave your iPhone behind and want to remain contactable without Wi-Fi, or youre setting up a watch for a child without an iPhone. Otherwise, you could pay extra for the hardware and then add an ongoing mobile-plan charge for a feature you rarely need. You dont have to activate a plan on a cellular model, so it can still be a good buy if its sale price matches or beats the GPS version. Our GPS versus cellular Apple Watch guide explains the trade-offs. Check the rest of the configuration, too. A premium case material or expensive band can make a heavily discounted watch cost more than a simpler version that meets your needs. Judge offers against previous selling prices as well as the advertised reduction: a large saving from the original launch price doesnt necessarily mean exceptional value. Check any spending requirements, contracts, trade-ins, or rebates attached to offers advertising a free Apple Watch. Finally, check whether youre buying a new, refurbished, or used watch, who is selling it, and what warranty and returns policy apply. For a used or refurbished model, check the stated battery condition and confirm that it has been removed from the previous owners account and Activation Lock. Make sure the watch is compatible with your iPhone before ordering. How we choose Apple Watch deals Macworlds editors have decades of experience with Apple devices, and our recommendations draw on hands-on Apple Watch reviews and everyday wear. We consider comfort, performance, battery life, charging, health and fitness features, and value not just the specifications or advertised saving. Our testing helps us explain which features are worth paying for. For example, our Series 12 review assessed battery life and charging performance alongside its newer health features. We also draw on everyday experience: our cellular Apple Watch testing examines whether staying connected without an iPhone justified the extra hardware and subscription costs. We combine those findings with current prices and previous lows to judge whether an offer represents good value. We check the generation, case size, material, connectivity, and included band so that comparisons reflect what youre actually buying. Older models can be worthwhile clearance purchases, but only when their prices make sense alongside discounted replacements. Our Best Apple Watch guide explains why the most expensive model isnt necessarily the right choice: your budget, wrist size, activities, and the features you need all matter. For more offers, visit our Black Friday coverage and our roundups of the best Mac deals , iPad deals , and AirPods deals . Latest Apple Watch deals Check below to find the best price we are seeing right now for each configuration compared to the best price we have ever seen and the full price. If the current price is the lowest price weve recorded it will be bold. U.S. deals Apple Watch Deal MSRP Lowest Apple Watch Series 12, 42mm, GPS $389.99 Get the deal at Amazon $9 off $399 $349 Apple Watch Series 12, 46mm, GPS $439.99 Get the deal at Amazon $9 off $449 $399 Apple Watch Ultra 4 $699.99 Get the deal at Amazon $99 off $799 $699.99 Apple Watch Ultra 3 $649 Get the deal at Amazon $150 less than the Ultra 4 Discontinued $699 Apple Watch SE 3, 40mm, GPS $239.99 Get the deal at Amazon $9 off $249 $199 Apple Watch SE 3, 44mm, GPS $269.99 Get the deal at Amazon $9 off $279 $229 U.K. deals Apple Watch Deal RRP Lowest Apple Watch Series 12, 42mm, GPS 369 at Amazon 369 369 Apple Watch Series 12, 46mm, GPS 419 at Amazon 419 419 Apple Watch Ultra 4 729 Get the deal at Amazon 20 off 749 729 Apple Watch Ultra 3 519 Get the deal at Amazon 230 less than Apple Watch Ultra 4 Discontinued 519 Apple Watch SE 3, 40mm, GPS 219 at Amazon 219 197 Apple Watch SE 3, 44mm, GPS 249 at Amazon 249 189.05 Apple Watch Series 11, 46mm, GPS 299 at Amazon 120 less than Apple Watch 12 Discontinued 259