The Times of India

How to reach a billion followers? Chris Do's 3 golden rules for content creators to stand out in 2026 at Dubais Billion Followers Summit

At Dubai's 1 Billion Followers Summit, branding expert Chris Do urged creators to stand out by clarifying their goals, strategically collaborating with established figures and courageously sharing unique, authentic stories. He emphasised that genuine identity, not just follower counts, builds lasting influence in today's saturated digital landscape, encouraging creators to be distinctive voices.