The Times of India News

Did Coca-Cola really invent Santas red suit? The surprisingly old story behind the myth

The idea that Coca-Cola invented Santas red suit persists every Christmas, but history tells a different story. Long before 20th-century advertising, writers and artists across Europe and America had already shaped Santa as a rotund, red-clad figure. Coca-Cola didnt create the image; it amplified and standardised an existing tradition.